Privacy Policy

This Privacy Policy explains how Sheeran by Lowden Limited (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit or make a purchase from our website.

Who We Are

This website is owned and operated by:

Sheeran by Lowden Limited

1 Berry Street

London

EC1V 0AA

United Kingdom

Company Number: 16245351

For any questions relating to this Privacy Policy or your personal data, please contact:

contact@lowdenguitars.com

Sheeran by Lowden Limited is the data controller for the purposes of applicable data protection laws.

Information We Collect

Information You Provide to Us

When you interact with our website or place an order, we may collect personal information including:

Name
Billing and delivery address
Email address
Telephone number
Payment and order details
Any information you provide when contacting us

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and how you interact with the site, including:

IP address
Browser type and device information
Pages viewed and interactions
Referring website or search terms
Cookies and similar tracking technologies

How We Use Your Information

We use your information to:

Process and fulfil orders
Provide customer support
Communicate with you about your purchases
Improve and optimise our website
Detect and prevent fraud or misuse
Send marketing communications where you have consented
Comply with legal and regulatory obligations

Legal Basis for Processing

We process your personal information where:

It is necessary to perform a contract with you (e.g. fulfilling an order)
It is in our legitimate interests (e.g. improving our services, preventing fraud)
You have given consent (e.g. email marketing)
We are required to comply with a legal obligation

Third-Party Services

We use trusted third-party service providers to operate our website and business, including:

Shopify (ecommerce platform and hosting)
Payment providers (to securely process payments)
Google Analytics (website analytics)
Meta (Facebook / Instagram) (advertising and analytics)
Klaviyo (email marketing)

These providers process personal data on our behalf only as necessary to provide their services.

Cookies

We use cookies and similar technologies to:

Enable core website functionality
Analyse website performance
Support marketing and advertising activities

Cookie preferences are managed via Shopify’s cookie banner. You can adjust your preferences at any time through your browser settings or the cookie controls provided on our website.

For more information, please see our Cookie Policy.

Marketing Communications

If you have opted in to receive marketing communications, you may unsubscribe at any time by clicking the “unsubscribe” link in our emails or by contacting us at contact@lowdenguitars.com.

Unsubscribing from marketing communications will not affect transactional or service-related emails.

International Transfers

As we are based in the United Kingdom, your personal data may be processed in the UK or in other countries where our service providers operate. Where personal data is transferred internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

Data Retention

We retain personal information only for as long as necessary to:

Fulfil the purposes outlined in this policy
Comply with legal, accounting, or reporting requirements

When personal data is no longer required, it is securely deleted or anonymised.

Your Rights

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Object to or restrict certain processing
Request data portability
Withdraw consent where processing is based on consent

To exercise your rights, please contact contact@lowdenguitars.com.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, alteration, or disclosure.

Children

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children.

Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites, and we encourage you to review their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or how we operate. Any updates will be posted on this page with a revised effective date.

Last Updated: January 2026